5 Growth Mindset Hacks To Explode Your Business

This shouldn't be so

Hard

Most Entrepreneurs seem to breeze thru, making it look so stinkin’ easy, right?

Gazing at their gorgeous insta feed and thinking gosh, I wish I could keep that consistent with such on-point branding, content, and style.

They often churn out content like a factory, which is not my life. I can’t just sit down for 12 hours and chug thru work. How could I keep up?

Next thing you know, it’s been 2 weeks, and you haven’t shown up for your people. You can’t quite pinpoint why you’re doing this, but you know it’s messing with your ability to make money. Sound familiar?

We all struggle with icky mindset junk that has cropped up time and again, no matter how successful you become.
A recent study done by KPMG found that over 75% of CEO-level women have experienced these imposters syndrome thoughts and feelings, regardless of their success.

A Recent Study Found

0 %

of executive woman have experienced imposter syndrome

Credit: KPMG

That’s because the cause of these thoughts and feelings goes deeper than data, stats, and whether your piggy bank needs a new pair of pants.

It comes from the thoughts you tell yourself and the mindset that you choose, not your situation.

For example, it isn’t caused by how many people buy from you, like your stuff, tell you how great you are, show up for your events, or how high your tax persons’ eyebrows go up when they see your 7 figure self-employment income numbers.

Being successful and rich doesn’t solve these problems. If anything, it makes it worse because now you are asking more from people, and you feel like you have more to lose, or that it could all go away, or that “what if they found out [insert irrational fear here].

The fear of people not liking what you offer, not seeing the value, pricing anxiety, and feeling unqualified or plain is completely normal.

We’ll cover 5 super easy hacks to set yourself up for growth in your business.

We’ll look at how you can fix it and start making progress again to bring in the moo-lah empowered and confident in your abilities and worth.

After years of struggling and hundreds of hours coaching other entrepreneurs like yourself, I’ve learned many things, but we’ll touch on the top 5 in this post.

the 5 mindset mistakes We as Entrepreneurs

Make

Here are the 5 thoughts I regularly help my students work thru in our one-on-one or group coaching sessions:

They [insert rando insta person] have so much amazing content. How could I ever keep up?
I’m just me. What could I add that hasn’t already been said by someone smarter/more professional/more successful?
What if they don’t find what I have to say valuable?
I want to be sure my post is targeted at the perfect person, I’ve done the persona, and spent hours wracking my brain making sure it’s perfect, now it’s been 2 weeks, and it’s still sitting as a google doc, I wanna make sure my content’s helpful.
What if they don’t like it and think I’m a fraud?

Those and many others are questions I regularly get in the Inner Circle, Mastermind, or in our Facebook group. It’s almost guaranteed that in each of the hundreds of coaching sessions I do in a year, these will come up in some shape or form. So creating this post to help makes sense.

How to boost your mindset & make

Sales

Honestly, I’m human just like you so there are still days here and there when I succumb to those dumpy thoughts, but I pull myself out of it by reminding myself a few of my favorite sayings:

rather than “stay in your lane” I think “I’m making my own damn highway”
“everyone started with nothing and took that first step, don’t compare someone else’s middle to your beginning”
This one makes me laugh, but it’s so true: “Some put the toilet paper roll over, some put it under, and my kids put it on the counter. Everyone is different so they need different teaching styles”
“being myself is exactly what my people need”
“if I help just one person, it will be worth it”
“I have the knowledge & I’m going to share it with my peeps, which won’t be everyone, and that’s ok”

No two People Are The

Same

Now, also I remember to look at others in my niche not as competitors but as colleagues and potential collaborators. I remember that there is only one me, with my life background and thoughts, and plus it’s more fun when you look at it that way. Even if they are selling exactly the same stuff as you, they will often reach a different audience with different tastes. I’m not everyone’s cuppa tea. Shocking I know! 🤣

Some people like using profanity, some prefer a relaxed vibe (like myself) where I’m just me, or some prefer super professional (not me, lol). That’s not to say I don’t behave professionally or that I don’t treat my business like a business, I do, I have the high business taxes I pay to prove it . I don’t claim to be a know-it-all or a “guru”, I am just sharing what I know in case it can help one person. Of course, I could be considered an expert in my field, and from others, in my niche, I’ve heard them refer to me as such.

I am also finishing up a marketing degree and have tons of experience, having owned not only a dozen online businesses but multiple brick-and-mortar businesses. I choose to keep it simple. I focus on helping as many women as possible shift their mindset, kick down the wall of confusion, and make more money faster with simple, easy-to-understand content marketing techniques, mindsets, and frameworks.

Decide You Are

Valuable

I share what I know and understand that those who value what I have to share won’t care if I’m in a 3 piece suit, makeup, fancy hair, and ridiculously tall high heels or in my favorite comfy yoga pants with a bun.

Either what I have to share is valuable to you or it’s not, and it’s taken me a long time to come to that conclusion.

I remember it vividly during my daycare business years.

After interviewing, hiring, ejecting, and filtering thru clients after my first year, I’d made that major mindset shift, I’d accepted that either they will trust and like me/find me valuable, and pay my rate happily because they appreciate me and value me and my time or they won’t.

Once I’d had that awareness and accepted clients based on that revelation, it was the best thing I’d ever done.

Those next two years were the best, and I was not only able to show up in the morning insanely joyful and excited to be there and give my all, but the parents could see the difference and reflected that energy back to me, making the businesses overall a massive success for everyone.

Because I had gone into choosing my clients from a place of consideration and not desperation, I’d chosen much differently than I had in the initial rounds of interviews, much more selective this time around.

Because of that, this set of parents were absolutely fantastic! They didn’t grunt and fuss when I requested a vacation or day off here or there (it was paid time off via contract). They were so amazing and genuinely valued me that not only were they happy for me to have time off, they always made a point to tell me I deserved it, and they were so happy I was taking time off to refuel and spend time with my kids. That was the most enlightening mental change I’d ever experienced (other than when I found out the truth about Santa– for all you kids that are *unlikely* reading this, I’m referring to the fact that Mrs. Claus made Santas suit, I always thought it was the elves ).

Not only did it make sifting thru applications and interviews from potential clients, but it also made my day-to-day work much easier. They were much more relaxed because they valued my experience and trusted my abilities, and respected me as a professional, even when I answered the door in my comfiest outfit and my hair a mess lol (it was 7:30 am give me a break….ok let’s be honest it was also 4:30 pm at pick up some days.)

This is a significant part of my current business and my teachings: you must learn to value yourself, your knowledge, and your time. It’s so easy to undervalue yourself, especially when your self employed.

You have to make a point to decide you are valuable.

80% is better than

Nothing

This continues to be a huge part of my daily thoughts, I just like many of you struggle with this idea of the “perfect” way, or the right design, order, or process. So many times I’ve been creating away and then would save it for “later” which would never come, my old google drive might as well be where good ideas go to die.

Now that I refer back to this idea anytime I begin to feel the urge to procrastinate and give the task to my future self (that will never revisit it, by the way) I review this thought 80% is better than 0%.

“Messy action still gets more results than no action”- Bianca Pitts

I remember that a few typos, the cute desk picture being on the left instead of the right, or a title not zooming in from the left when the page loads are not the end of the world and that my peeps (you) won’t care if the information is good and helpful, that’s all that matters.

Remember your mission, and ask yourself, is this a profitable task? What is its impact level on my life, business, or the quality of what I offer?

If the answer is little to none, skip it for now.

I use a notion dashboard to keep track of all of this, but use whatever works for you.

Use your time wisely its one of the few finite resources that you can make more of or get back.

Celebrate the

Unsubscribes

Whether you are afraid to ask for too much for fear people won’t buy, might complain, or think it’s not worth what you’re asking.

CEO tip: there will always be at least 1 person that thinks any or all of those things, but don’t worry about it. They simply weren’t a good fit. That person is not your people.

However, the other 34 people who loved what you offer are who you need to focus on, don’t let those icky naysayers win.

According to Big Commerce, a really ‘good’ conversion rate right now is 5%, which means the best business out there has 95% of people say no to them, so make sure to remember that.

Celebrate the no’s and unsubs because it means your getting out there, the number of no’s has to go up for the number of sales to go up its basic sales, remember that you can do this!

Either what I have to share is valuable to you or it’s not, and it’s taken me a long time to come to that conclusion.

I remember it vividly during my daycare business years.

Once I’d had that awareness and accepted clients based on that revelation, it was the best thing I’d ever done. b

“You can’t please everyone, and that’s ok. If you try to talk to everyone, you’ll impact no one.”
Bianca Pitts

realize your people need you just as you

Are

Here’s a peek behind the curtain:

My Mantra anytime I begin feeling those imposter syndrome feelings or anxiety about where I am in my business:

I’m the only one who can be me, and there is at least one person out there who needs me and how I share things.

The idea that they are out there searching for what I offer and that it can make a difference in their life keeps me going.

If I can help just one person, it has all been worth it.

What are your takeaways from this conversation? What thoughts have been holding you back from helping your people? Tell us in the comments below, or hop over to our community page and share. We wanna hear from you and help.

The more, the merrier! Get out there and share whatcha know. Your people are waiting.

The more, the merrier!

Get out there and share whatcha know. Your people are waiting,

Bianca

Take Action

Take that empowered feeling you’ve got right now and put it to work. Go post your takeaway somewhere you’re people will see it. I guarantee your takeaway will help someone, so many struggle with these thoughts it's unreal, but that’s what community is for. Join our Exclusive Community for support, feedback, and surprise goodies. Click below to join The Creative Marketing Community.

Share Your Takeaway Join The CMM Group